Sheffield Environmental Movement

SEM’s CEO Maxwell A Ayamba with representatives from 300 other environmental organisations and NGOs with a placard at the launch of the Wildlife and Countryside Link’s Nature 30 x 30 conference at Portcullis House, Westminster.

“In 2020, the Government pledged to protect at least 30% of land and sea for nature by 2030 – the ‘30×30’ target. This important commitment has the potential to turn the tide on nature’s decline. However, the new 2023 30×30 in England Progress Report, which analyses the condition of protected sites on land and across England has shown that the government is unlikely to meet this target without urgent action. “quote from Wildlife and Countryside Link website.

You can read The full 30×30 Progress Report .

Wildlife and Countryside Link (Link) is the largest environment and wildlife coalition in England, bringing together 82 organisations to use their strong joint voice for the protection of nature.

SEM’s CEO Maxwell A Ayamba was invited by the National Association for Areas of Outstanding Natural Beauty (AONBs) to the launch of the National Landscapes at the Royal Society, London.

The event, attended by over 100 people from various environmental organisations across England marked the moment when all the AONBs across England and Wales became National Landscapes. It was a bold new brand to match their ambition and national status.

Although AONBs are very important landscapes as they are Sites of Special Scientific Interests (SSSIs) within our National Parks, however very little is known about them in communities that visit national parks, especially those from ethnic minority communities.

The new design is therefore meant to make them well known and popular among visitors to our national Parks for people specifically ethnic minority communities to appreciate them.

Maxwell, who was once a guest speaker at the National Association of Areas of Outstanding Natural Beauty (NAAONB) event in London in 2019 was therefore consulted in 2023 by NAAONB on its new strategy leading to the rebranding.  Phil Mulligan, CEO of the Peak District National Park Authority also  attened the conference..

SEM’s CEO Maxwell Ayamba was invited by the NPC to a House of Lords policy reception at Westminster hosted by Baroness Young.

It was about how charities can campaign in the run up to the expected general elections to prioritise issues of the environment on the agenda. Baroness Young of Labour who was created a life peer on 4 November 1997, spoke about the need for charities to promote the importance of the environment considering the ongoing climate crisis saying grassroots environmental charities had an important role to play in ensuring that Government environmental policies are made accessible and communicable to people in local communities especially in relation to the ongoing climate crisis.

Baroness Young was very keen to hear about the great work SEM was doing among ethnic minority communities to raise awareness on environmental issues especially climate change and air pollution.

Maxwell explained to Baroness Young that due to the strategic position of the organisation working successfully with ethnic minorities led to the charity being recognised by the NPC, and is currently contributing to the NPC’s newly launched “Everyone’s Environment”.

He said; “SEM was involved in discussions on how the Everyone’s Environment programme can be communicated to the ethnic minority groups that the charity works with to ensure they are part of ongoing efforts aimed at addressing environmental issues within these communities.”

Find out more about the Everyone’s Environment programme.

Read the Everyone’s Environment paper on Ethnic minority communities and the environmental crises.

SEM’s CEO Maxwell Ayamba was among a number of guests invited to speak at a careers day event organised by Bank End Primary Academy School on 30th November 2023.

The school pupils were interested in the environment and how they can take action in times of climate change but also how to pursue a career in the environment. The pupils asked Maxwell how he got into the environmental sector and what motivated him to speak about the environment.

Being a predominantly white school, the pupils were excited to see a Black man working to raise awareness about the environment in a sector that is all white, and were curious about the work SEM does to engage young people into the environmental sector.